And this is what we are working on," he said. Properly up-to-date technology regarding the nav system and connected car and things like that. So it's really a great car, and that platform delivers a lot of opportunities for the future, and we are really getting creative regarding that platform for the future," Moers explained.Īs a follow-up, Moers was asked specifically which aspects of the cars needed refinement.
There's a reason why DBX is such a great-handling car, because that platform has a lot of compliance regarding stiffness and torsional stiffness and dynamic stiffness and torsional direction as well. It's reasonable investment is not through the roof. You know, Aston is a great company to bring a platform to life. "Initially, when you see a DBX, this being a bespoke platform, you think 'oh God, it cannot work,' because everybody else has one platform, and a Lamborghini and a Bentley and a Porsche share the same platform. And then DBX is the best-handling SUV I personally ever drove," Moers said. I think our sports cars are great, but they need a lot of refinement. The Vantage is a far-underestimated sports car at the moment, but you have to reach it, and you have to form it in a precise way. For example, there is no discount on a Vantage Roadster, because it's not spread about in the markets and the stock level is not high. "Even a Vantage could give us a good margin, but we have to fix the business around us. “Oh God, it cannot work”Īt this point, I asked if that meant more very low-volume, very expensive hypercars (like the forthcoming Valkyrie and Valhalla) rather than cars built in bigger volume like the Vantage or DB11. This is not good, but what happened in the past, but it's getting far, far better," he said. But on the other side, now we see a recovery of residual value at the moment, as we lower down the stock. In regards to the inefficiency on the manufacturing side, on the production-operational side-it is what we face on one hand. But I think Aston Martin was always obliged to push wholesale. "We move the company now into a demand-driven supply chain, not the wholesale-driven supply chain. We started into the year close to 3,000 cars in stock, partly dealer stock, partly company stock. If you've built more than that, you end up in a huge volume of stock-what we faced last year. "The natural demand for front-engine-driven sports cars-it's for sure not 6,000 cars. If there's a need for and we can adjust our capacity much more flexible, always on the same efficient level," he told Ars.ĭespite having the capacity to paint 10,000 cars a year, Moers doesn't think Aston Martin will produce anywhere near that many vehicles every 12 months. Now on one assembly line, we can build more cars that way than the company built before. "At Gaydon, we had two assembly lines to do all the cars. So we put all the cars now into that new paint shop, which gives us a better quantity and gives us a more efficient process," Moers said. Aston Martin invested in a brand-new facility in regards to paint, and the capacity of the paint shop is really good you can paint more than 10,000 cars a year. There is a brand-new facility for the paint shop. St Athan, which is in Wales where we build the DBX, is an example. Moers isn't planning to close either factory, though. "We're going to paint the cars in future in one paint shop and not in two, like happens at the moment," Moers said, referring to the company's two production facilities at Gaydon in England and St Athan in Wales. It is obligation to fix the business and the company to get on a much more efficient level to produce and manufacture cars." Do we need two paint shops?Īn example of this is rationalizing the company's paint shops. "It was not a story of success, as everybody knows especially in some areas, you're always facing that kind of burden when you have what the company was back in the days or what happened back in the days. "It's still a hangover, which is surprising," he said.
I was curious whether Moers thought that his job might have been easier had Aston Martin not gone through its IPO in 2018?
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